Comparing Social Media Sites & What's Skype and IM?
Comparing Social Media Sites Facebook Twitter YouTube Size Largest: over 1 billion active accounts 680 million/305 million active accounts 6 billion hours watched per month Purpose Communication, sharing, real-time interaction Read the latest, communicate, and share in 140 characters Video portal Basic Features Connecting to friends and family on Facebook; Easy to upload photos and comment and reactions with emojis/GIFs Chronological posting; topic sharing with hashtags; users directly addressed using @ Watch and comment on videos on almost any topic; become part of a community who follows particular youtubers Commercial 93% of all marketing specialists use FB; largest reach of all social media Most retail companies use Twitter; instant feedback by customers/users Social influencers use YouTube; marketing uses this avenue and is...